WOBURN, MA February 1st, 2018
– Lax Sports Network (LSN), the world’s premier destination for lacrosse games, news, highlights, exclusive interviews, and original lax programming, is proud to announce its launch of the first lacrosse OTT application on Xbox. The new offering joins the Network’s already robust OTT family of apps available on iOS, Android, Apple TV, Roku, Amazon Fire TV and Google Chromecast. Expanding onto Xbox will allow LSN to reach fans of the sport with a dedicated application providing live and on-demand programming via the premiere gaming and streaming device, delighting current subscribers and reaching a new audience devoted to Xbox. This launch is powered by ViewLift, the Network’s trusted platform provider and a leader in the digital content distribution marketplace.
"In our effort to be 'All-Laxess,' making the LSN app available on the XBox store provides yet another compelling digital platform for lacrosse fans to experience over 130 games and hours and hours of live and On-Demand content each year," said Rob Wallace, COO of LSN.
Given LSN’s rapidly growing subscriber base, new original programming launches and expanding VOD library, announcing the Network as the first lacrosse-focused OTT Xbox channel is a major milestone, especially combined with last week’s launch of the LSN app on Apple TV. With over 30 million Xbox One units sold annually worldwide, Xbox is one of the most popular devices for watching OTT content, along with its extensive video game library. Xbox delivers a top-quality viewing experience for lacrosse fans and will introduce the sport and Network to new audiences within Xbox’s gaming and sport-streaming community. Lax Sports Network focuses on creating the best content for the sport’s fans, while ViewLift enables the ultimate in viewer experiences across all devices, and its industry-leading insights and analytics help LSN refine programming and distribution decisions for all elements of the digital ecosystem around the globe.
“Lacrosse’s speed, high scoring and jaw-dropping moves can seem like a video game brought to life,” said Rick Allen, ViewLift’s CEO. “LSN now will showcase all that action, at every level of the sport, in your home on the premier gaming device that is an increasingly important gateway to all kinds of great streamed content. We are proud to expand the Network’s reach and technological innovation, as the first lacrosse channel launches on Xbox.”
About Lax Sports Network
Lax Sports Network is a digital video network dedicated to covering the game of lacrosse. Delivering thousands of hours of original programming development, including live professional, collegiate and amateur games; news and information; developmental videos; and customized content. Lax Sports Network is emerging through pioneering technology and facilities optimized across all Connected TV platforms associated with mobile, tablet, web and OTT applications.
ViewLift is a full-service content distribution platform for the web, OTT, and mobile. Its offering gives media companies, sports leagues and teams, education providers, and others the tools to monetize their content through native branded apps on every major digital device. ViewLift’s founding team has strong industry relationships and brings years of experience as an operator (not just a technology provider) to offer a complete end-to-end solution for creating, launching and monetizing video applications across 30 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers its partners a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.